Higher Education Collaborations
While interning with Bowling Green State University’s Marketing and Brand Strategy department, I was able to participate in multiple higher education collaborations. Such as the University of Michigan, University of Toledo, and the first influencer collaboration on @officialbgsu channels.
University of Michigan
In September 2023, I traveled to Ann Arbor, Michigan to cover the Bowling Green State University vs. University of Michigan football game to create content for both universities social channels. We were invited to collaborate with The University of Michigan’s UMSocial team to create content to promote both universities in the best light!
Viral Content
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![Thanks for stopping by the Big House]()
Thanks for stopping by the Big House
Official UM Tiktok
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![Core memory cheering for BGSU Football in the Big House]()
Core memory cheering for BGSU Football in the Big House
Official BGSU Tiktok
Content
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![One of the best parts of my college experience🏈]()
One of the best parts of my college experience🏈
Offciail BGSU Tiktok
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![Didn’t see you there bud 😅]()
Didn’t see you there bud 😅
Official BGSU Tiktok
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![BGSU spirit in the Big House. We're proud to be Falcons. Ay Ziggy Zoomba, forever. #AlwaysBG]()
BGSU spirit in the Big House. We're proud to be Falcons. Ay Ziggy Zoomba, forever. #AlwaysBG
Official BGSU Instagram
@eliemagic
On October 6th, the BGSU Social team was able to collaborate with the popular college tiktoker @eliemagic to create content for the @officialbgsu Tiktok page. This being the first ever influencer collaboration BGSU has done. It was a pleasure starting a new campaign with the BG Social team.
Content
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![Orange and brown looks good on everyone!]()
Orange and brown looks good on everyone!
Official BGSU Tiktok
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![Upgraded the Elie Haoui hoodie today😮💨]()
Upgraded the Elie Haoui hoodie today😮💨
Official BGSU Tiktok
University of Toledo
In November of 2023, BGSU Football took on the University of Toledo in the Battle of I-75. During the game I was able to collaborate with the University of Toledo’s mascots, Rocky and Rocksy. We were able to create a light hearted rivarly video highlighting each universities mascots.