Social Media Strategist

As a Social Media Strategist for Bowling Green State University (BGSU), I have created content for Instagram, FaceBook, LinkedIn, TikTok, Twitter (X), Threads and YouTube. This content led to a 37% growth during a record breaking year for enrollment at the university. My Primary responsibilities in this role have included staying up to date with social media strategy, best practices and audience sentiment related to current events. I have created timely “in-the-moment” content during high impact social and athletic events. These events have included collaborating with departments across campus to help them tell their story of impact.

Sprout Social

Using this social media tool we can decide what platform, date and time for each post. This gives us the availability to research each post's analytics and performance after it is posted. Along with this, we monitor social using Sprout’s “inbox” feature. Here we can see everything the public posts about BGSU on the internet, positive or negative. This information is then given to BGSU Admissions, Alumni Association, Marketing and Brand Strategy, Residence Life, Student Engagement and Athletics. These departments can then see what the public is discussing in regards to the University.

Instagram

  • Touring #BGSU Residence Halls📍: Home to BGSU sorority and fraternity communities, the Greek Village is a short walk from Jerome Library and @bgsudining Carillon Place. Grace's favorite part of the Greek Village is the outdoor space to play yard game

    Touring #BGSU Residence Halls📍: Home to BGSU sorority and fraternity communities, the Greek Village is a short walk from Jerome Library and @bgsudining Carillon Place. Grace's favorite part of the Greek Village is the outdoor space to play yard games!

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  • Touring #BGSU Residence Halls📍: Falcon Heights is a short walk from the Bowen-Thompson Student Union and the Social House with double and single-room suites. Reagan's favorite part of living in Falcon Heights is being able to have her own room.

    Touring #BGSU Residence Halls📍: Falcon Heights is a short walk from the Bowen-Thompson Student Union and the Social House with double and single-room suites. Reagan's favorite part of living in Falcon Heights is being able to have her own room.

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  • Touring #BGSU Residence Halls📍: Home to the Honors Learning Community, Founders is a short walk to the Bowen-Thompson Student Union. Phoebe's favorite part of living in Founders is its distance to everything on and off campus!

    Touring #BGSU Residence Halls📍: Home to the Honors Learning Community, Founders is a short walk to the Bowen-Thompson Student Union. Phoebe's favorite part of living in Founders is its distance to everything on and off campus!

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  • Proud of this. #AlwaysBG

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  • May was a good one! #AlwaysBG

    May was a good one! #AlwaysBG

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  • Movie at the Doyt? We can’t think of a better way to end the day 🍿#AlwaysBG

    Movie at the Doyt? We can’t think of a better way to end the day 🍿#AlwaysBG

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  • what the rock says #BattleOfI75

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  • Happy #419Day, Falcons! BGSU creates public good throughout every corner of the 419. It's our favorite place in the world. What's your favorite thing about living in the #419? #AlwaysBG

    Happy #419Day, Falcons! BGSU creates public good throughout every corner of the 419. It's our favorite place in the world. What's your favorite thing about living in the #419? #AlwaysBG

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  • BGSU: A Public University for the Public Good.📍#AlwaysBG

    BGSU: A Public University for the Public Good.📍#AlwaysBG

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  • For #WorldSocialMediaDay, we are giving 10 of our followers a "Be The Good" BGSU hoodie! To enter, like and comment on this post what “public good” means to you! Add to your story for a bonus entry! #AlwaysBG

    For #WorldSocialMediaDay, we are giving 10 of our followers a "Be The Good" BGSU hoodie! To enter, like and comment on this post what “public good” means to you! Add to your story for a bonus entry! #AlwaysBG

    Check it out!

  • BGSU spirit in the Big House. We're proud to be Falcons. Ay Ziggy Zoomba, forever. #AlwaysBG

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  • Just a few more sleeps and our students will be back for Falcon sunsets ✨

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  • Happy #419Day, Falcons! BGSU creates public good throughout every corner of the 419. It's our favorite place in the world. What's your favorite thing about living in the #419? #AlwaysBG

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  • Welcome to the Falcon family 🧡 #BGBound

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Instagram Reels

  • Realizing we are just ONE WEEK away from #BGSU basketball season 🏀 #AYZIGGY @bgsudanceteam

    Realizing we are just ONE WEEK away from #BGSU basketball season 🏀 #AYZIGGY @bgsudanceteam

    Check it out!
  • Cancel your plans- See you all TONIGHT at the Stroh 🏀🪩✨ #AlwaysBG #TaylorSwift #ErasNight

    Cancel your plans- See you all TONIGHT at the Stroh 🏀🪩✨ #AlwaysBG #TaylorSwift #ErasNight

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  • The way everyone knew every word to this song🎸 #AlwaysBG

    The way everyone knew every word to this song🎸 #AlwaysBG

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  • @bgsufootball are movie lovers✨ #ayziggy

    @bgsufootball are movie lovers✨ #ayziggy

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  • Whether it’s your first day or last first day, we’re happy you chose BGSU. 🧡 #AlwaysBG

    Whether it’s your first day or last first day, we’re happy you chose BGSU. 🧡 #AlwaysBG

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  • How our siblings really feel at #BGSUMoveIn ✨

    How our siblings really feel at #BGSUMoveIn ✨

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  • To be a #BGSUGrad.. 🎓✨

    To be a #BGSUGrad.. 🎓✨

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  • We can’t get clover how lucky we are with our Falcons🙌🍀✨

    We can’t get clover how lucky we are with our Falcons🙌🍀✨

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  • Come support these music lovers at the CCHA Quarterfinals March 3-4 at the Slater Family Ice Arena!🔥🏒 #AlwaysBG #BGSU #AyZiggy

    Come support these music lovers at the CCHA Quarterfinals March 3-4 at the Slater Family Ice Arena!🔥🏒 #AlwaysBG #BGSU #AyZiggy

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  • What else do college students do? ⬇️ #AlwaysBG

    What else do college students do? ⬇️ #AlwaysBG

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  • Last @bgsumhoops home game is TONIGHT!🏀 #AyZiggy

    Last @bgsumhoops home game is TONIGHT!🏀 #AyZiggy

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  • @bgsumhoops got taste🤌🎧🏀✨ #AyZiggy

    @bgsumhoops got taste🤌🎧🏀✨ #AyZiggy

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  • Sending love to our single Falcons! 🧡 Here’s to finding your Falcon Flame at BGSU 🔥❤️‍🔥

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  • This is us if you even care 🎀 #AlwaysBG #coquette #lana

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  • No better feeling! Finish strong, Falcons! 👏 #AlwaysBG #College #BGSU #Finals #Exams

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  • Good luck on finals week, Falcons! Remember to reserve your study rooms! 😉

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  • See the real players take on Ball State tonight at the Doyt 🏈 #BGSU #AyZiggy

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  • Tag your #BGSUMom ⬇️

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  • Channeling our inner cheerleader as we head into the first home 🏈 game this week! #AyZiggy

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Tiktok

Facebook

  • Advancements for our well-being lie in the hands of our researchers. #AlwaysBG

    Advancements for our well-being lie in the hands of our researchers. #AlwaysBG

    Check it out!
  • Courtney is #BGBound and in her acceptance era Our current Falcons can join us for Hoops Night featuring Taylor's Afterparty! Thursday, October 26th at 7 p.m.

    Courtney is #BGBound and in her acceptance era. Our current Falcons can join us for Hoops Night featuring Taylor's Afterparty! Thursday, October 26th at 7 p.m.

    Check it out!

  • Make it a December to remember, Falcons! #AlwaysBG

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  • The #BGSU Bachelor of Science in #nursing degree prepares students for jobs as registered #nurses immediately after graduation. The program focuses on clinical judgment skills to help students pass the National Licensure Nursing Exam (NCLEX-RN).

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  • A Public University for the Public Good. #AlwaysBG

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Facebook Reels

  • This is what the kids call "Mom Core." #BGSUMoms

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  • The way everyone knew every word to this song #AlwaysBG

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  • Come support these music lovers at the Central Collegiate Hockey Association Quarterfinals tonight and tomorrow at the Slater Family Ice Arena! #AyZiggy

    Check it out!

  • From the BGSU Falcon Marching Band and all of #BGSU, good luck to Professor Waters and all the Falcon alumni performing in the Macy's Thanksgiving Day Parade tomorrow! 🧡👏 #MacysThanksgivingDayParade

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  • See the real players take on The University of Toledo tonight at the Doyt at 7 p.m. 🏈 #BeatToledo

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YouTube Shorts

Twitter (X)

  • Channeling our inner cheerleader as we head into the first home 🏈 game this week! #AyZiggy

    @bgsu

    Check it out!

  • Good luck on finals week, Falcons! Remember to reserve your study rooms! 😉 #AlwaysBG

    @bgsu

    Check it out!

  • The #BGSU Bachelor of Science in #nursing degree prepares students for jobs as registered #nurses immediately after graduation. The program focuses on clinical judgment skills to help students pass the National Licensure Nursing Exam (NCLEX-RN).

    @bgsu

    Check it out!

  • From the @BGSUFMB10 and all of #BGSU, good luck to Professor Waters and all the @FalconAlumni performing in the #MacysThanksgivingDayParade tomorrow! 🧡👏

    @bgsu

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  • Realizing we are just ONE WEEK away from #BGSU basketball season 🏀 #AYZIGGY @BGSUDanceTeam

    @bgsu

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  • Leading pivotal research is public good. Learn more: https://bit.ly/3mD7dtT #AlwaysBG

    @bgsu

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  • Advancements for our well-being lie in the hands of our researchers. Learn more: https://bit.ly/3mD7dtT #AlwaysBG

    @bgsu

    Check it out!

  • October is Domestic Violence Awareness Month. In partnership with the Cocoon, #BGSU will display t-shirts that victims/survivors created to voice their experience tomorrow, Oct. 19 in the Union Oval. ➡️ https://bit.ly/3rNB7Pf If you see something, say something. 💜 #DVAM

    @bgsu

    Check it out!
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